Insights

Here are some of the ideas and conversations that inspire our work.

Friday, July 14, 2017

BOOKS ARE COOL

Zhongshuge library in Yangzhou, China, is a book lover’s paradise.  Glass arches line the interior, emphasizing the connection between perusers and the books themselves.  The use of black mirrors in the floor creates the illusion of an infinite reading space & also ties back to the city’s many waterways where writers & artists gathered in the past.  The strategic incorporation of materials adds a futuristic feel to the venue while simultaneously honoring the past.

Thursday, July 13, 2017

MIRRORED MAGIC

Get ready ‘Grammers!  The next stop on Yayoi Kusama’s Infinity Mirrors exhibition is the Broad Museum in Los Angeles, CA.  Six Infinity Rooms will be available to view  from October 2017 until January 2018.  The special display of installations will feature  the pumpkins, polka dots, & lights that the Japanese artist is famed for.  #infinitekusama is infinitely cool.

Wednesday, July 12, 2017

NASA’S LATEST INVENTION

NASA’s new space fabric promises a positive impact on both the textile industry & space science alike.  Their new “4D” printing process results in a double-sided material with dual functions; one side absorbs heat and light while the other reflects it.  This is only the first prototype & more experiments with the process are sure to come.  This new production method could open up new opportunities for both producers & designers; stay tuned!

Sunday, July 2, 2017

N(ART)COTICS

Pablo Escobar's home has found new life as an art-filled boutique hotel.   Previously owned by the notorious drug lord, the Tulum estate was recently transformed into a five-star stay right on the coast.  The space boasts a rotating selection of sculptures and paintings by world renowned artists, a monochromatic bar reminiscent of Keith Haring, and a steam room that lights up James Turrell-style.  Casa Malca proves that there are no limits on creativity when it comes to venue selection; anything is possible.

Monday, June 19, 2017

PICTURE THIS

Takashi Murakami  just designed 3 Facebook messenger frames in celebration of his latest exhibit.  By giving consumers a fun interactive social feature, he is simultaneously creating attraction around his latest project & building relationships through Facebook's immense network.  Custom frames, lenses, and filters on Snapchat & Facebook give brands the opportunity to engage their consumer in a less direct way than traditional marketing tactics.

Tuesday, June 20, 2017

THE FUTURE OF TV

Social media is forever evolving & it looks like the next stop is TV.   Facebook and Twitter are pushing  for original TV worthy programming which will offer new ad spaces for brands to reach their consumers.  Snapchat has already taken the plunge by signing a $100 million dollar partnership deal with Time Warner earlier this week.    

Friday, June 23, 2017

ARTIST FEATURE : AN INTERVIEW WITH JAMES WILDE XO

James is an LA based graffiti artist whom we had the pleasure to work with at the Atomic Blonde Presented by IGN E3 Afterparty.  We commissioned her to design the photo booth backdrop, customize the furniture pieces, and live paint a graffiti wall at the event.  Universal co-hosted & their edgy new movie, Atomic Blonde, was a perfect match for James's bold and colorful design approach.  Check out her work!

HOW DID YOU BECOME A GRAFFITI ARTIST?

​I've been an artist for as far back as I can remember, creating large scale canvases and watercolors but I really first began doing large scale street art around 6 years ago.  I was really inspired by my friend Dirt Cobain who encouraged me to get out there and do it on the streets.  I did, and it turned out really well and after that point it became super addicting.  Since that time 6 years ago I haven't stopped and thankfully my artwork has been well received and has grown beyond my wildest dreams.

WHAT OFTEN INSPIRES YOUR WORK?

The thing that most often inspires my work is my cat (@fuzzbuzzthecat).  When I look at her I just imagine this elaborate cotton candy dream world with underlying evil taking place inside all of her fuzzy fur.

PROUDEST IGN MOMENT?

For the IGN party, the project I'm most proud of is the photo booth wall because I was in love with the neon colors and bold geometric design that I used.  It was really challenging and fun to create.  I had a blast.

FAVORITE PROJECT?

My favorite recent project is a giant mural on Melrose & Ogden.  I love the use of shape and feeling there.

CREATIVE PROCESS FOR IGN?

To begin with, I was absolutely in love with the entire premise of the movie.  It's about a beautiful badass blonde spy who is dispatched to Berlin to take down a ruthless espionage ring that has just killed an undercover agent for reasons unknown.  The fact that I loved it made it easy.  I began my creative process by imagining myself as her.  I began plotting ideas of what her world would look like through her eyes.  After that, my vision of what I wanted to create for the furniture artwork, photo booth backdrop, and live painting gained clarity.

WHAT ARTISTS INFLUENCE YOUR WORK MOST?

I'm really inspired by the work of Danin ​J​acquay (@deathcats)​.  The colour palette she uses in her work as well as her beautiful, twisted and exaggerated depiction of everyday life speaks to me.  Another really inspirational group of artists that I've always admired is the Maricón Collective, A Queer Chicano/Latino DJ and artist collective whose​ aim ​is ​to bring people together through art and celebration.  Their artwork and dedication to the community ​is really influential.  Lastly, Hellen Jo (@helllllenjjjjjo).  She’s a really rad comic artist who's been around for quite some time.  Her line work and subject matter are really awe inspiring.  A lot of her work depicts current political issues, in particular women’s rights.  I believe her ability to use her work to raise awareness of these issues has profound influence on myself and a lot of other female artists out there.

WHAT ARE THE BEST ASPECTS OF LIVE PAINTING?

The best aspect of live painting is being able to have your audience take a journey with you through the creative process and different stages of completing a mural.  However, my personal favorite aspect is being able to interact with the audience.

WHAT DOES SUCCESS LOOK LIKE?

Happiness.

IF YOU COULD HAVE DINNER WITH ONE PERSON, WHO WOULD IT BE & WHY?

Anthony Bourdaine because he would know all the good spots to get drinks and food and because he’s rad.

 

*To see more images from the event, email Krogers@penandpublic!

Wednesday, June 7, 2017

THREE, TWO, ONE, BLASTOFF

What do Apple, IKEA, & Chanel all have in common?  They all agree that space travel is an indisputable trend of 2017.   Apple’s new headquarters &  IKEA’s latest  furniture line are both being designed with space travel in mind.   Looks like Chanel was ahead of the game with their Fall 2017 runway show back in March.

Wednesday, June 7, 2017

"GRAMMABLE

Photobooths have truly evolved over the years, and we are finding that guests are craving authentic ‘grammable moments with an ‘IRL’ vibe.  Start looking forward to fewer standard photo booths and more share-worthy, organic photo installations.  Delta's Dating Wall is a perfect example.

Sunday, May 7, 2017

TIPSY SCOOP

Attention readers, New York City based ice cream shop Tipsy Scoop has just introduced alcohol infused ice cream to the foodie world.  This could be a game changer as the summer event season has just begun, and these are very ‘grammable treats.  Frose All Day & Cake Batter Vodka are the fan favorites in our office.  

Saturday, May 6, 2017

ALL PINK EVERYTHING

Head's up, Pantone, Millennial Pink seems to be the real color of the year.  From Pale Dogwood to Candy Pink, from beige to peach, this color  embraces a range of shades.  This (non)color has a strong personality and millennials are embracing it for everything including hair color, event decor and red carpet gowns.  

Saturday, April 15, 2017

NOT YOUR AVERAGE BOUQUET

Ditch your old school floral bouquets in favor of something experimental. We've got our eye on the unconventional floral inspirations by flower artists AMKK. Their flower filled jars and minimalistic creations add a perfect layer of sophistication for an environmental design.

Monday, May 22, 2017

THE POWER OF SCENT

In order to truly wow your consumers, appeal to their sense of smell.  It has been proven time & time again that smell is actually the strongest of all 5 human senses, evoking powerful nostalgia and associations.  Consider adding a carefully curated aroma to your next brand experience.  Scents create memories & a multisensory experience is one attendees will not soon forget.

Wednesday, May 3, 2017

BIG NEWS; WE WON AN EX AWARD!

Hosted by Event Marketer Magazine, The EX Awards are the world’s largest recognition program for experiential marketing.  We are proud to announce that this year, we took Chicago by storm and brought home not one, but two awards.  We won first place in Best Press Event for our GoPro Hero5 Launch & our KLM Pop-Up Experience won us the Silver Certificate in the Pop-Up category.  Needless to say, we are very much looking forward to another year of awesome collaborations with incredible companies; Cheers!

About
Pen&Public brings the world's most iconic brands to life through experiences. We take a new approach that challenges marketing conventions and connects brands with the people that matter most to them in new and unsuspecting ways. Our team has worked on 4 continents, broken world records, won awards and launched global brands.
Contact
Studio // 126 N La Brea Ave. Los Angeles, CA 90036

Email // info@penandpublic.co
Phone // 323.301.3254

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